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Aveda's products are grown from a simple premise. What you put on your body should be as healthy and natural as what you’d put into it. That’s why Aveda uses plant-derived ingredients, organically grown whenever possible, with the active energy of plants and the natural ability to soothe, invigorate and refresh.

Aveda's Sustainable Sourcing Partnerships

Aveda's commitment to earth and community care is a cornerstone of its corporate culture. This has been true since the company's founding in 1978 and has continued throughout its 30 year history.

"Our mission at AVEDA is to care for the world we live in, from the products we make to the ways in which we give back to society. At AVEDA, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world”

Horst Rechelbacher, founder

As part of Aveda's mission to give back to society and as an example of our longstanding commitment to social and environmental leadership and responsibility, Aveda creates sustainable partnerships with nonprofit organizations and indigenous cultures around the world who are focused on caring for the earth and protecting biodiversity. These collaborations support and protect the ecological, social, environmental and economic well-being of the communities where Aveda does business. This includes the geographic areas in which Aveda sources ingredients, as well as the communities where we market our products.